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Collecting our thoughts
Privacy and collaboration
Open collaboration is one of America's greatest strengths. But its realization on the internet has felt constraining and icky. The pathway of AI to a more open and collaborative internet.
Information games
Portable context helps us relate to the world. But it can also relate the world to us. How selective sharing (and un-sharing) can drive consumer value.
The personalization infrastructure phase
In 1994 shopping sites couldn't remember users across sessions. Today AI can't remember us across surfaces. A study of app-infrastructure cycles in personalization.
Data gravity
AI moves to where the data live. Consumers have the most data. You are the sun.
What is Your AI?
Personal AI is going to be everywhere. It's a composition of attention, tools, and context. But what makes it Yours?
Cross-pollinating walled gardens
Walled Gardens are the future of consumer AI, but their isolated ecosystems limit growth. To cultivate a richer internet, we must cross-pollinate our walled gardens.
The Rise of Headless Personalization
Hyper-personalization is the internet's version of rolling out the red carpet. Introducing a new personalization architecture that makes it possible.
The death of implicit consent
The death of cookies makes most users anonymous. If you don't want to break marketing, users need to log in. A new opportunity for loyalty and rewards.
Take the Epsilon Data Broker Challenge
Data brokers have spending and behavioral data on nearly every US consumer. How much do data brokers know about you? Take the Epsilon Challenge to find out.
2024 is the Year of Loyalty and Rewards
Email marketing is dying, CAC is rising, and yes, cookies are crumbling. Loyalty is the new leverage.
Ending the world’s most expensive game of Guess Who?
Digital marketing is like a high-stakes, complex game of Guess Who? Crosshatch was created to solve the guessing game once and for all.
What if you could have Spotify Wrapped every day?
Spotify Wrapped celebrates our realest moments from Spotify on Spotify. Why not celebrate our moments from everywhere on everything?