Collecting our thoughts
A gathering of thoughts on building an internet more you. At Crosshatch, we're exploring the meaning of a more personalized internet and imagining what's possible when we truly bring our full context and identity online.
Privacy and collaboration
Open collaboration is one of America's greatest strengths. But its realization on the internet has felt constraining and icky. The pathway of AI to a more open and collaborative internet.
Information games
Portable context helps us relate to the world. But it can also relate the world to us. How selective sharing (and un-sharing) can drive consumer value.
The personalization infrastructure phase
In 1994 shopping sites couldn't remember users across sessions. Today AI can't remember us across surfaces. A study of app-infrastructure cycles in personalization.
Data gravity
AI moves to where the data live. Consumers have the most data. You are the sun.
What is Your AI?
Personal AI is going to be everywhere. It's a composition of attention, tools, and context. But what makes it Yours?
Cross-pollinating walled gardens
Walled Gardens are the future of consumer AI, but their isolated ecosystems limit growth. To cultivate a richer internet, we must cross-pollinate our walled gardens.
The Rise of Headless Personalization
Hyper-personalization is the internet's version of rolling out the red carpet. Introducing a new personalization architecture that makes it possible.
The death of implicit consent
The death of cookies makes most users anonymous. If you don't want to break marketing, users need to log in. A new opportunity for loyalty and rewards.
Take the Epsilon Data Broker Challenge
Data brokers have spending and behavioral data on nearly every US consumer. How much do data brokers know about you? Take the Epsilon Challenge to find out.
Private dancers
Privacy has been a tool of marginalization. It commodifies and constricts identity. Technologies of the self – rituals of self-actualization and truth – are the cure.
Oneself as another
Identity and the Other are mutually constructed. They pass into one another. How privacy absolutism could rob us of a rich identity.
Subjectivity that's yours
A subject mindset has replaced the citizen mindset of the early internet. Duty will not fix this. Desire will.
Progressive self sovereignty
Even in 2003, it felt like walls were going up on the internet. How a progressive self-sovereignty can make internet experiences richer at a reduced cost.
Privacy and collaboration
Open collaboration is one of America's greatest strengths. But its realization on the internet has felt constraining and icky. The pathway of AI to a more open and collaborative internet.
Personal MCP server
Model Context Protocol (MCP) allows users to bring tools and context to desktop AI clients. What about web clients?
Authorized agents
The case for AI-native auth with flexible purpose- and time-limited scopes on context.
Pretty Solid
Simplicity-maxing Tim Berners-Lee’s Solid Project with opinionated design and AI.
Call my agent
Before AI agents, there were user agents. To get personalized services, have their agent call your agent.
YMMVC
Extending the Model-View-Controller architectural pattern with AI-Bindings to make generative UI react to You.
Shape of you
What could be an interoperable context layer for hyper-personalized AI? Any AI over a unified events representation of all interactions you've had with the world.
The Rise of Headless Personalization
Hyper-personalization is the internet's version of rolling out the red carpet. Introducing a new personalization architecture that makes it possible.
Take the Epsilon Data Broker Challenge
Data brokers have spending and behavioral data on nearly every US consumer. How much do data brokers know about you? Take the Epsilon Challenge to find out.
2024 is the Year of Loyalty and Rewards
Email marketing is dying, CAC is rising, and yes, cookies are crumbling. Loyalty is the new leverage.
Ending the world’s most expensive game of Guess Who?
Digital marketing is like a high-stakes, complex game of Guess Who? Crosshatch was created to solve the guessing game once and for all.
What if you could have Spotify Wrapped every day?
Spotify Wrapped celebrates our realest moments from Spotify on Spotify. Why not celebrate our moments from everywhere on everything?
Say less
Supercharge search with personalized re-ranking that adapts to user context without needing to be told.
Adaptive interfaces
Expanding the app context window with serverless, user-owned context and AI. Introducing our personalized inference provider for Vercel's AI SDK.
Proactive AI
Previewing Crosshatch Webhooks, extending our API to enable any service to take proactive action based on complete user context.
Hot stuff
Personalization cold-starts and learning curves are over. Live cross-app context is now on tap.
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