Collecting our thoughts
A gathering of thoughts on building an internet more you. At Crosshatch, we're exploring the meaning of a more personalized internet and imagining what's possible when we truly bring our full context and identity online.
2024 is the Year of Loyalty and Rewards
Email marketing is dying, CAC is rising, and yes, cookies are crumbling. Loyalty is the new leverage.
Ending the world’s most expensive game of Guess Who?
Digital marketing is like a high-stakes, complex game of Guess Who? Crosshatch was created to solve the guessing game once and for all.
What if you could have Spotify Wrapped every day?
Spotify Wrapped celebrates our realest moments from Spotify on Spotify. Why not celebrate our moments from everywhere on everything?
Private dancers
Privacy has been a tool of marginalization. It commodifies and constricts identity. Technologies of the self – rituals of self-actualization and truth – are the cure.
Oneself as another
Identity and the Other are mutually constructed. They pass into one another. How privacy absolutism could rob us of a rich identity.
Subjectivity that's yours
A subject mindset has replaced the citizen mindset of the early internet. Duty will not fix this. Desire will.
Progressive self sovereignty
Even in 2003, it felt like walls were going up on the internet. How a progressive self-sovereignty can make internet experiences richer at a reduced cost.
Privacy and collaboration
Open collaboration is one of America's greatest strengths. But its realization on the internet has felt constraining and icky. The pathway of AI to a more open and collaborative internet.
Personal MCP server
Model Context Protocol (MCP) allows users to bring tools and context to desktop AI clients. What about web clients?
Authorized agents
The case for AI-native auth with flexible purpose- and time-limited scopes on context.
Pretty Solid
Simplicity-maxing Tim Berners-Lee’s Solid Project with opinionated design and AI.
Call my agent
Before AI agents, there were user agents. To get personalized services, have their agent call your agent.
YMMVC
Extending the Model-View-Controller architectural pattern with AI-Bindings to make generative UI react to You.
Shape of you
What could be an interoperable context layer for hyper-personalized AI? Any AI over a unified events representation of all interactions you've had with the world.
The Rise of Headless Personalization
Hyper-personalization is the internet's version of rolling out the red carpet. Introducing a new personalization architecture that makes it possible.
All For You
The personalized internet needs a new data layer made from aggregating the aggregators. What Aggregation Theory predicts comes next.
Thin protocols
Fat protocols are crumbling. Where does value accrue in AI, even with portable data? Thin Protocols. Fat "Thick" Apps.
Bill Gurley and the Sirens of Nirvana
20 years ago Bill Gurley found the keys to capitalism: the Context Moat. For the age of AI, it's a local maximum.
New economics of personalization
AI makes personalization more valuable while delivering fixed- and variable-cost savings.
He-said she-said
For memory for AI, we don't just want her side of the story or his. Whatever you want to share, we want the whole story, unfiltered.
Personalizationomenon
Personalization today is expensive and bad. It's not a skill issue: no one has the context. To get personalization from the movies, we need a radical shift.
Thick and thin
AI unlocks malleable UI. It can be executed by the OS, browser or application-layers. Why "thick" applications resist OS or browser-led malleability and personalized AI will ship at the application layer.
Personal AI is an identity
Browsers and OS use identity to make data available across devices. The case for identity to make personal AI available across applications.
Say less
Supercharge search with personalized re-ranking that adapts to user context without needing to be told.
Adaptive interfaces
Expanding the app context window with serverless, user-owned context and AI. Introducing our personalized inference provider for Vercel's AI SDK.
Proactive AI
Previewing Crosshatch Webhooks, extending our API to enable any service to take proactive action based on complete user context.
Hot stuff
Personalization cold-starts and learning curves are over. Live cross-app context is now on tap.
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